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Scoring pages

Once companies and contacts are recognized, you can also see which pages they visit. We keep track of which pages are visited on which day.

However, not every website visit is worth the same. For example, if a company or contact views your pricing page, you can make the conservative assumption that there is an interest in what you have to offer. But if your vacancy page is looked at, you may be able to assume that the person looking there may be interested in applying.

Within the Leads module, you can therefore award points per page. This is the start of lead scoring. A company or contact who visits pages with high points will end up at the top of your list. Based on peppers, you can see at a glance which leads are hot.

Red hot chili peppers

Leads are rated based on chili pepper icons. The four red peppers indicate that this is a very hot lead. The other extreme is one blue pepper, which indicates that a lead is less interesting to you. Below is an example of an overview of the leads based on the chili rating:

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Get started scoring

By default, all pages receive 1 point as a score during a visit. With the help of page scoring you make one page more valuable than the other.

If you do not apply scoring, each page is worth the same and the number of visits and the number of pages visited per visit will determine which leads are worth more.

To set the points per page, we go to Admin -> Page Admin -> Page Scores in the main menu.

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Then you come to this page:

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In this example you can see that we awarded the page https://spotler.com/prices 25 points. By entering the part after .com (including the slash) in the Search bar, the Leads module retrieves the page you want to score.

Suppose we have put a new blog live on our website: /what-is-the-best-choice-for-email-marketing-software.

Default score of the page is 1. We want to change this because it is an important blog for us. We assume that when someone reads the content that the reader is busy selecting new email marketing software. So we award 15 points to this page. We do this by clicking the Edit button.

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A popup opens:

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All you have to do is enter the score behind Score and click the Save changes button and the score of 15 points for this blog has been awarded. Then enter the score of the page you want to update with that score under Update All Results and click the Update button.

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From now on, anyone who visits the blog will be asked, “What is the best email marketing software choice?” 15 points awarded. From now on, anyone who visits the blog will be asked, “What is the best email marketing software choice?” 15 points awarded.

This way you can make a list of all the pages you want to score. The pages that you do not take with you are automatically scored with 1 point. You determine the number of points you award per page within your company with the Marketing and Sales department. Which pages convert well and which points do you depend on.

Categories

Within the Leads module it is possible to categorize your pages. You can also automatically give the same score to pages that fall under a specific category. How does this work?
 
An example; at Spotler we offer links that each have their own page (URL). The URL structure is the same for every link page, namely: www.spotler.com/links/ LINK NAME.
If we want to give all link pages a score of 20 points at once, we can create a category for this. All pages with /links in the URL are then automatically awarded 20 points. If a new link page is added in the future, it will also be automatically awarded 20 points.

Create a category

To create a category, go to Admin -> Page Admin -> Categories.

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For example, you base the name of the category on the clustering of the pages in your site that fall under the same menu item. In the case of our example, we call it Links.

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You can then link the pages to a category. Have you already created pages? Then go to the overview of your pages. And then click Edit. A popup will appear to update the page. Here you will see the option Please select a category to add. Here you link the page to the right category. Then click on Add and then on Save changes.

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