Placing tracking script on your website

To gain insight into which companies visit your website, place the Spotler B2B tracking script in the back-end of your website. You received this script by email after activating Spotler B2B. Spotler creates this unique script, but you place this script by yourself in the back-end of your website.

By placing the Spotler B2B tracking script in your CMS or tag manager, the link is made between our unique dynamic IP address. Is there a match? Then you will receive all available information. 

Adding a tracking script to your website

For the statistics you have to place the tracking script on your website as mentioned. Such a tracking script looks like this:

“<script data-cfasync=’false’ type=’text/javascript’ defer=’’ async=’’ src=’’></script>”

NOTE: this is an example. Each tracking script is unique per user. So you can NOT use the above tracking script to measure and map your visitor traffic.

We are aware that you may have built your own website, had it built, or you may be using a CMS such as WordPress. For the latter case, a special (GatorLeads) plugin has been built by our sister company in England (CommuniGator) making it easy to place the tracking script yourself.

If you want to add the tracking script to your self-built website, we would like to refer you to: Spotler UK Helpcenter. If necessary, ask the help of your web builder.

Where do you find your tracking code?

We will automatically send you the tracking script after activating Spotler B2B. If you can not find this email or you have accidentally deleted it, you will see the tracking script in the module Leads. Only as an admin user you can view the tracking script. You can check this via the menu bar at the top:

  1. Hover over Admin, select Client Admin -> Embed Tracking.


  2. The script that starts with “<script” is your tracking script.

Adding a tracking code to WordPress

To add the tracking script, go to Plugins in your WordPress installation:


Click on Add New and install the WordPress GatorLeads Plugin (there is no Spotler variant yet, but it also works for the Spotler B2B module):


Then activate the plugin by going to Settings and adding your Client ID.

You can get your Client id from the tracking script that we have sent you. Below in the picture you can see an example of a Client id shaded in blue. In the same way, the Client id can be found in your tracking script. You copy this and add it in the plugin after Client id. Important: you don't have to click on Lookup!


Then click on Save Changes:


Adding a tracking script to Google Tag Manager

Many organizations are using the Google Tag Manager. Here you manage your 'Tags'. Tags are basically pieces of code embedded in your website's Javascript or HTML that extract certain information from your website. These can be things like the duration of a visitor on the site, clicked links or whatever you deem necessary to know about your visitors. Each added tag does something different, but they all allow you to find out more precise information from your website visitors. The 'requested' information is provided per tag in the appropiate software. In this case Spotler B2B.

To add the tracking script, open Google Tag Manager and:

  1. Select your Workspace.
  2. Choose the Tags tab.
    Here you can see at a glance all tags currently running on your website. 
  3. To add a new tag, choose New 
    You will then see the screen below. Type the name you want to give the new tag. For clarity's sake, we propose Spotler B2B. Then select Tag Configuration.


    Then choose Custom HTML:


    Paste here the tracking script.


    Then choose Triggering.


    And when you have done that, select All Pages.


Now that you have set up the tracking script, you can publish it and put it live on your website, so that the tracking script will actually do it's job.